Lather. Rinse. Repeat.

"In order to meet the challenges of the next 10 to 20 years, [your company name goes here] needs to drive change in its execution methods or face losing its preeminent position in the industry. Technological, organization and work process improvements are needed to enable the type of change needed for [your company name]'s future success."

Read: New corporate initiative in progress. Evaluate success 3-5 years from now.

5 years ago, this was referred to as a burning platform, inspirational call for action. Now, it seems to have the same impact as viewing the movie trailer for this summer's must-see blockbuster - Police Academy 13.

Yawn.