Deviate Behavior

Taken from Fast Takes...

Deviance is the source of all innovation. It's the wellspring of new ideas, new products, new personalities, and, ultimately, new markets. It can be a force for good or for evil ( and sometimes both ). In its purest sense, deviance is really nothing more -- or less -- than any one of us taking one measurable step away from the middle of the road. Extend that step once more, and you'll find yourself moving from the comfort of the accepted into the fast-paced world of the trendsetter. Take another small step, and you'll land in the rarified realm of the ultracool avant-garde. Venture one hesitant step further, and you are in the sometimes seductive, more often frightening world of the cultist and the fanatic. Dare to take that last lone step, and you'll crash head-on into the heart of social darkness: the world of naked, pure, unabashed, and largely frightening deviance.