Tuesday, December 11, 2001

Grab the Knob

When opportunity knocks, you should answer the door. Occasionally, you may hear one of the corporate leaders state something in public that supports your change objectives - whether they meant to or not. Write it down. If possible, have the person validate the statement. Then, exploit the hell out of the quote as often as you can, sharing it with other leaders, who you know are influenced heavily by your new "spokesmodel". Like an urban legend, the message should spread quickly and become widely accepted as corporate support.